By: Heather Wrixon
Celebrating its 20th anniversary, The Questions is set to make a remarkable return to DesignerCon Las Vegas, bringing with it a new, exclusive capsule collection. This collection reimagines the brand’s iconic logo through the vibrant and dynamic lens of Las Vegas—capturing the city’s bold energy and unpredictable nature.
Founded in 2009 in the heart of Los Angeles’ 818 San Fernando Valley, The Questions began as a modest local brand offering graphic tees. Over the years, it has evolved into a luxury streetwear label that focuses on cultural expression, curiosity, and self-reflection. Known for its signature logo, the brand represents more than just fashion; it embodies the constant quest for deeper meaning and understanding.
With over a decade in the industry, The Question’s has grown into a respected name in the streetwear world, consistently pushing creative boundaries and redefining fashion norms. The brand’s identity, driven by its unique and bold logo, has become synonymous with the idea of questioning the status quo—a powerful reminder that the journey for answers begins with asking the right questions.
DesignerCon has played a pivotal role in The Questions’ creative evolution. The event is known for its fusion of art, culture, and innovation, and The Questions has established itself as a key player. In 2023, the brand collaborated with actor Jessie T. Usher in a project that bridged the gap between Hollywood storytelling and streetwear. The collaboration set a new standard for fashion-forward creative partnerships at the event. The following year, The Questions embraced the digital frontier with a collaboration with Bored Ape Yacht Club, blending collectible art with streetwear and signaling the brand’s engagement with the growing web3 culture.
These strategic moves have helped The Questions maintain a position as one of the event’s most talked-about brands. Their approach focuses on creating experiences—moments that go beyond simply dropping products—offering something truly immersive for their followers.
For its 20th anniversary return to DesignerCon, The Questions is unveiling the “Feeling Lucky” capsule, a two-piece release inspired by the heart and soul of Las Vegas. This limited-edition drop channels the energy, thrill, and audacity of the city’s defining attitude: Feeling lucky? These exclusive designs, available only at DesignerCon, are unlikely to be available online, adding an element of rarity to the release.
As DesignerCon celebrates two decades of success, it has grown into one of the world’s premier platforms for streetwear, collectibles, and design culture. The event continues to bring together global artists, collectors, and innovators, fostering creativity and collaboration across industries. Founded by Ben Goretsky and Kevin Cao, DesignerCon has evolved from a local gathering into a worldwide cultural phenomenon. The event celebrates everything from underground creativity to mainstream recognition, with limited-edition drops often selling out in mere moments, making it a must-attend for creatives and collectors alike.
Photo Courtesy: The Questions
DesignerCon’s continued growth has paved the way for the evolution of brands like The Questions, which has taken its roots in Southern California’s art scene and expanded its reach to Las Vegas. As the brand’s presence at the event grows, it marks a significant moment in both the brand’s history and the future of streetwear culture.
Photo Courtesy: The Questions
Join The Questions at Booth #1648 as it celebrates its third appearance at DesignerCon. This year’s collection will feature exclusive designs and statement pieces that embrace the energy of Las Vegas, offering a fresh perspective on luxury streetwear. The brand’s 818 attitude and innovative approach to fashion and culture continue to drive it forward, shaping the conversation in modern luxury street culture.
DesignerCon Las Vegas 2025 will take place from November 14 to 16 at the Las Vegas Convention Center. Tickets can be purchased now at designercon.eventround.com.
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