Kris Jenner, Jenna Ortega and Kate McKinnon will all be part of the 2024 Super Bowl.
The big game is the most-watched night of television in the U.S. (115 million people tuned in last year), so advertisers pay the big bucks for A-list talent. Companies also drop a pretty penny to air an ad with CBS, selling 30-second ads for as much as $7 million this year, according to The Hollywood Reporter. The hefty price tag didn’t slow down buying with a Paramount spokesperson revealing they were “virtually sold out” earlier than expected in November 2023.
When Super Bowl LVIII airs live from Las Vegas on Sunday, February 11, audiences will see these familiar faces: